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For DXagency, listing on Inc. 5000 validates strategic plan

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Sandy Rubenstein, CEO, DXagency:
Sandy Rubenstein, CEO, DXagency: "It ... really speaks to the company's growth." - ()

Last month, Edgewater-based marketing firm DXagency was named to the Inc. 5000 list of fastest growing companies.

But the firm had another reason to celebrate: This was its third consecutive year on the list.

“It’s just great and really speaks to the company’s growth, performance and the focus we’ve been having over the last three years,” said Sandy Rubinstein, CEO of the company.

She said this third inclusion was validation of the five-year plan the company set in place back in 2011.

“It was about focused growth, client service and a steady pace of new business,” she said. “We really have focused all of our internal teams and we’ve brought in a few new verticals, which have been great.”

One area of focus has been on Latin American markets, which Rubinstein said was a major reason the company opened a Florida office in January 2015.

“It’s been just over a year and a half, and we’ve had a continued focus on Latin America and our U.S. and Latin clients through that office,” she said. “It’s been slow and steady, but it’s exciting nonetheless.”

Coming to the end of the current five-year plan, Rubinstein said the next five years will involve focusing on the company’s newer verticals. This includes in-house video production and content creation, CRM management, email database building and two-way communications.

“We’ve brought our outside video and content creation resources in-house so, for the next two years, that’s a real exciting space for us,” she said. “We’re building out a new studio and we’ll be able to do all of the written, video, audio and photography production ourselves.”

The growth, she said, is very organic. It comes from understanding what the company is at its core and never losing sight of that.

“Everything, fundamentally, is about how we continue to offer the best products for our clients and build their marketing and communication channels,” she said. “That’s sort of the filter we use when we’re looking at which verticals make sense when expanding: How do we do what we’re doing now, but better?”

Speaking of organic growth, Rubinstein said a lot of business development still comes the old fashioned way: word of mouth.

And, like the inclusion on the Inc. 5000, that is a validation of their work.

“The referrals we get from our existing clients are always wonderful,” she said.

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