Sunday Night Football is still a few days away but the New York Giants are ready to tackle.
The football team joined Hackensack University Medical Center Foundation today to announce a new partnership, Tackle Kids Cancer. The team will help Hackensack raise funds that will be dedicated to research for curing childhood cancers.
Childhood cancers are different from adult cancers and currently have an 80 percent cure rate.
“In 2014, an estimated 15,780 children and adolescents were diagnosed with cancer and 1,960 died of the disease. While extremely rare, pediatric cancer is the number one cause of death by disease in children in the U.S.,” said Dr. Jeffrey Boscamp, vice president and chief academic officer of Hackensack UMC and chairman and physician-in-chief of the Joseph M. Sanzari Children’s Hospital.
Proceeds from special Giants merchandise, as well as fundraising events such as viewing parties, will benefit Hackensack UMC research efforts. Quarterback Eli Manning will appear in campaign advertising, events and marketing programs.
Tackle Kids Cancer also recognizes the “Most Valiant Patients” drafted to the New York Giants, and members of the Institute’s “Special Teams” squad – the doctors, nurses, child life specialists, social workers and others from the Children’s Cancer Institute, according to Hackensack.
The launch of the new program takes place today in Times Square at Modell’s Sporting Goods. The all-day event includes appearances by Super Bowl Champions Carl Banks, Jeff Feagles, Shaun O’Hara and Brandon Jacobs.
For more information check out tacklekidscancer.org.