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Luxury apartment building starts to rise in Hoboken

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A rendering of Willow14, underway at 14th Street and Willow Avenue in Hoboken.
A rendering of Willow14, underway at 14th Street and Willow Avenue in Hoboken. - ()

Vertical construction is underway for Advance Realty's new 140-unit luxury apartment building in northern Hoboken, the Bridgewater-based developer said Monday.

Sitting at the corner of 14th Street and Willow Avenue, the building will rise seven stories and include 20,000 square feet of retail space. The so-called Willow14 site also will sit atop a four-story underground parking garage, which Advance said it completed before starting vertical construction.

Delivery is slated for the first quarter of 2016, according a news release.

“Demand continues to surge in the New Jersey residential market for luxury apartments that provide a complete array of high-end amenities and, at the same time, offer a premier location and convenient access to key transportation hubs,” Michael Sommer, managing director at Advance Realty, said in a prepared statement. “While Willow14 was designed with a strong focus on its state-of-the-art apartment features and spectacular amenities, residents will also benefit from the property’s prime location at the gateway entrance of Hoboken, one of the hottest markets in the state.”

Willow14, which will feature a host of high-end amenities, is about a mile from the Lincoln Tunnel entrance and toward the northern border of the Mile Square City.

Advance Realty said it has retained The Marketing Directors, led by Jackie Urgo, as the exclusive marketing and residential leasing agent for the property.

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