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Leaner tech firm Dialogic finds the right fit in a new Parsippany office

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Dialogic cut the ribbon on a new site in Parsippany recently.
Dialogic cut the ribbon on a new site in Parsippany recently. - ()

Bob Dennerlein arrived about a year ago at Dialogic Inc.'s office on Route 10 in Parsippany — and he immediately saw a company that needed of a change of scenery.

It was a building that once housed some 1,000 employees, but now held about 95, for a technology firm that was in a state of transition. Hallways were empty and devoid of energy. Employees were tucked away in individual offices.

“For a technology company, it was not a collaborative environment at all,” said Dennerlein, the firm’s executive vice president for finance and chief financial officer. “In fact it was very isolated and, quite frankly, somewhat depressing.”

Not to mention it was costing “a significant amount of money.”

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But Dialogic has since found that change of scenery, and it’s barely a mile away.

The company recently opened its new 30,000-square-foot office at 4 Gatehall Road in Parsippany, just across Route 202. With a setting that’s right-sized and collaborative, Dennerlein said the firm now has the space it needs to stay competitive in a telecommunications industry that is growing and changing.

Dialogic, which services mobile operators and application developers, has products “that allow for disparate networks to communicate effectively to each other and (provide) ubiquitous communication,” Dennerlein said. But the company has had to transition in recent times from “what we’d consider classic products” to more modern technology.

That has meant downsizing over the past several years.

Dennerlein said the company opted to stay in the area based on the surrounding talent pool, proximity to New York and the commute times of its employees. And while the general location is the same, the new space has put the bulk of its employees in a cubicle environment that allows for collaboration.

“We have a fair amount of engineers here — both hardware and software engineers — and you want those engineers to be able engage with one another,” he said. “So we checked all the boxes, let’s say, and it’s a place where I think all of the employees are very proud to be here.”

Dialogic never sought state or local incentives for its move to the Mack-Cali Realty Corp. building. Then again, it didn’t need to.

“We were already economically incented to get out of a space which was very expensive and certainly too big for our needs,” Dennerlein said. “So there was a significant economic incentive just coming here to really what’s class A space versus what we have.”


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