In the nationwide battle to attract business, New Jersey has the upper hand over more than 40 other states — at least when it comes to its website.
That's according to a new study by Sigala Inc., a California-based development and consulting firm. The analysis ranked the Garden State ninth in its evaluation of "economic development site selection website services" across the United States, highlighting the website of Choose New Jersey, the state's nonprofit lead economic development organization.
That placed New Jersey ahead of aggressively pro-business states such as Texas and North Carolina, which ranked 15 and 19, respectively, but behind regional competitors including New York, Connecticut and Pennsylvania. Those three states occupied the No. 5 through No. 7 spots in the Sigala ranking.
Each ranking was compiled from four main criteria: lead generation, community site selection, property search and location analysis. But the firm considered more than 300 "individual measurement variables" within the categories.
The top-ranked state was Indiana, followed by Michigan and Wisconsin.
"Given that businesses and consumers are performing much of their initial research online before making a buying or investment decision, state economic development agencies have responded by providing online corporate site location assistance services to enable businesses to research optimal locations," the report stated.
State rankings were also analyzed and filtered based on overall ranking, regional ranking, and ranking by size of population. The study's authors noted that each state economic development agency was contacted and asked to provide the website address of their main site selection website, leading to an evaluation conducted last August.
To view the study, click here.
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