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NRG to acquire Goal Zero, a personal solar product marketer

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Princeton-based NRG Energy Inc. has reached an agreement with Goal Zero, a provider of personal solar products, to absorb the growing consumer products company into the NRG family of companies.

"The ultimate manifestation of distributed clean generation is personal power,” NRG President and CEO of David Crane said in a statement. “Only about one in four Americans are themselves homeowners, but every American has a need for personal energy free from the tether of plug and cord. The acquisition of Goal Zero — the best company in its field — aligned alongside our established system power franchise and our fast-growing residential solar business, dramatically expands our reach, enabling us to serve every American who desires to be part of the clean energy future."

Goal Zero’s mission, according to its founder and CEO Robert Workman, is to provide every person on earth with reliable power.

"Being part of NRG allows us to reach this goal in a much more powerful way,” Workman said. “Both Goal Zero and NRG have similar give-back initiatives. Both companies have proven track records of helping those in need with services and products, whether it is lighting a hut in Congo or a school in Haiti."

"With the addition of Goal Zero's feature-rich personal solar solutions, everyone can experience solar firsthand and can count on NRG to provide the full range of power solutions at home and on the go," Elizabeth Killinger, president of NRG Retail, said in a statement.

Financial terms of the deal were not disclosed.

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Emily Bader

Emily Bader

Emily Bader is the copy and web editor at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com or @emilybader on Twitter.

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