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Princeton agency wins N.J. Lottery services pact

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A Princeton-based marketing agency announced Monday it has won the New Jersey Lottery account for advertising creative and coordinating services.

Ferrara & Company said in a news release it was chosen by Northstar New Jersey Lottery, which provides management services to the New Jersey Lottery, for a  multiyear contract.

“We’re thrilled to be chosen as the lead agency for the New Jersey Lottery to help build their brand and drive revenue for the state,” founder and CEO Art Ferrara said in the release. “To have an opportunity to represent such an important client is a testament to the hard work and talent of our team. We thank Northstar New Jersey Lottery for their confidence in our strategic and creative vision; we look forward to partnering with them.”

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Eric Strauss

Eric Strauss

Eric Strauss is the digital content editor for NJBIZ. He has been a reporter and editor for newspapers in New Jersey and Pennsylvania, as well as for a number of websites. You can contact him at erics@njbiz.com or @acerimrat on Twitter.

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