Cedar Knolls-based MYOS Corporation, a biotherapeutic and bionutrition company, announced Wednesday that it has appointed Douglas Weekes as chief commercial officer.
In this role, Weekes will lead the company’s marketing, sales and product development. He will also lead the creation of several bionutritional products, including bars, meal replacements and ready-to-drink beverages.
Weekes has 20 years of experience in the consumer product industry, with an extensive foundation in business strategy, marketing, advertising and promotion, package design, market research and finance. He most recently served as vice president and general manager at Kraft Foods Group.
"The addition of another seasoned executive, with a history of building exceptional branded products, to the MYOS team, signals the company's commitment to aggressively build our revolutionary technology platform across a broad array of bionutrition products,” Peter Levy, president and chief operating officer of MYOS, said in a prepared statement. “…His broad experience creating and managing world-class retail brands will be invaluable as the company introduces new muscle health products and continues to refine our internal development efforts and seek to identify additional technologies which will help grow our business in the coming years."
"I am thrilled to be joining MYOS at this important time in the history of this young company as it is developing into a leader in the muscle health and age management arena,” Weekes said in a statement.
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