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SMALL-TOWN RETAIL SUCCESS STORIES: How Denville does it (and Collingswood, Lambertville and others across the state)


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A look at Broadway, the main street in Denville.
A look at Broadway, the main street in Denville. - (PHOTO BY AARON HOUSTON)

“If each of us spent $100 a year more on local businesses instead of chain stores, it would put an extra $3 million into our economy ... ” says the chalk-written signboard on the Denville sidewalk, imploring consumers to stay local.

It's true. And nothing helps a community prosper like a hearty retail center.

But while it's the goal of every small town, it's not easy to achieve — especially when, like Denville, the town square is not built around a commuter train stop or its main street doesn't serve as the primary thoroughfare for local traffic.

NJBIZ took a look at a few bedroom communities that are surviving and thriving — and doing so by different means.

How do they do it?

SMALL-TOWN RETAIL SUCCESS STORIES: In Denville, town rallied behind recovery from flood

SMALL-TOWN RETAIL SUCCESS STORIES: In Collingswood, close proximity to big cities is big key

SMALL-TOWN RETAIL SUCCESS STORIES: In Lambertville, event audiences built street traffic

SMALL-TOWN RETAIL SUCCESS STORIES: If you want to make your Main Street your town's main attraction

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Meg Fry

Meg Fry

Meg Fry covers manufacturing and retail. Meg joins NJBIZ with past production experience in the arts, film and television. She continues to write and market her own spec scripts and screenplays. You can contact her at or @MegFry3 on Twitter.



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