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Asset management company names new COO


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A Woodcliff Lake maker of wireless asset management solutions announced Tuesday it has appointed a new chief operating officer.

I.D. Systems Inc. said in a news release that Norman Ellis will be the new COO, responsible for customer-facing operations, such as sales, marketing, customer service and support.

Prior to, Ellis had been vice president of sales, services and marketing for North America with Omnitracs, a provider of fleet management solutions that is a division of Qualcomm.

"With 35 years of hands-on experience managing sales and operations for global transportation and (machine-to-machine) asset management companies, Norm is an ideal candidate to take on a broad range of responsibilities to help I.D. Systems manage our next phase of growth," Kenneth Ehrman, I.D. Systems' chairman and CEO, said in the release.


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Eric Strauss

Eric Strauss

Eric Strauss is the digital content editor for NJBIZ. He has been a reporter and editor for newspapers in New Jersey and Pennsylvania, as well as for a number of websites. You can contact him at or @acerimrat on Twitter.



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