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Booker hosts forum on how to market a small business through social networking

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U.S. Sen. Cory Booker held a tech forum at Stevens on July 11.
U.S. Sen. Cory Booker held a tech forum at Stevens on July 11. - (AARON HOUSTON)

U.S. Sen. Cory Booker, in partnership with the Internet Association, hosted a technology forum Friday that focused on the use of social networking on the Internet as a means for innovation in the marketing of a small business.

The event was held at Stevens Institute of Technology.

"The limits of what you can accomplish are set by courage of your imagination; the audacity of your innovation," Booker told the audience in his opening remarks.

After Booker spoke, there was a question and answer session moderated by Michael Bookerman, president and CEO of the Internet Association. The discussion focused on online resources small business could utilize to grow their companies.

The panel included Carley Graham Garcia, head of global industry relations at Google. She encouraged businesses to visit google.com/mybusiness to help increase their businesses visibility on the search engine. The site more directly connects the business with customers on maps and Google+ as well.

Darnell Holloway, senior manager of local business outreach at Yelp also appeared on the panel. He cited a Local Consumer Review Survey from 2013 that found 95 percent of consumers use the Internet to find local businesses and 85 percent rely on online reviews when buying a product.

Elliot Bohm, co-founder and CEO of CardCash.com, and Steve Jones, “inventor in chief” and CEO of Newark-based Websignia, were also in attendance. They represented New Jersey businesses that had utilized online resources to grow their small businesses.

Questions were fielded by the audience as well as twitter.

The Q&A was followed by a breakout session and Tech Expo where attendees were invited to engage with panelists.

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Andrew Sheldon

Andrew Sheldon

Andrew Sheldon covers technology and education. His email is andrews@njbiz.com and he is @AndrewsNJBIZ on Twitter.

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