East Hanover-based Triscuit, the cracker brand, and celebrity chef and entertainer Martha Stewart, announced on Monday an exclusive partnership with the launch of Triscuit Summer Snackoff, a series of four recipe challenges.
According to the news release, Stewart will debut a new recipe every two weeks and featuring an ingredient on Triscuit’s website.
"We are always looking to our fans for new and inspiring ways to top our Triscuit crackers. Like Triscuit, Martha has roots in wholesome and inspired recipes, which is why it made sense for her to encourage others to share their favorite Triscuit recipes," Patty Gonzalez, senior brand manager at Mondelez International, which owns the Triscuit brand, said in a statement. "We look forward to further growing our relationship with Martha Stewart in the coming months."
Financial terms of the partnership were not disclosed.
ALSO ON NJBIZ: