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Learn to put the Internet to good use for your company

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The New Jersey Small Business Development Centers network has put together the first multiorganizational #LearnToEarn event. It will be hosted by Internet expert Sunny Kancherla live from NJIT's Enterprise Development Center from 5:15 p.m. to 8:30 p.m. June 24, 25 and 26.

"This is the culmination of a renewed effort by the NJSBDC and its partners to bring together amazing experts to help established N.J. businesses move the needle with their Internet strategies,” Kancherla said in a news release. "Most business owners are struggling to find the time to set up their businesses 'the right way' online. So, this event allows businesses to develop a strong foundation under expert guidance of the NJSBDC E-Business division and other strategic small business advocates dedicated to providing them resources to help them grow."

Over the course of three nights, the program will provide information on how to create a concrete groundwork on which to build a strong Internet presence.

The series has been designed to honor the entrepreneurial spirit of the state’s small business community while supplying assets to accommodate business growth through the cultivation of a web presence. Those assets include Internet marketing, operational efficiency and an ROI-focused application of technology provided by small business advocates who have experienced success with online marketing.

The events will cover topics including “How to Improve your Small Business Website,” “Social Media Tactics to Raise Your ROI” and “Integrating Digital Strategy to Boost Efficiency and Sales.”

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Andrew Sheldon

Andrew Sheldon

Andrew Sheldon covers technology and education. His email is andrews@njbiz.com and he is @AndrewsNJBIZ on Twitter.

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