Lawrenceville-based Edison Ventures announced Thursday that it has appointed Kelly Ford as the firm's chief marketing officer and partner.
Ford has 20 years of experience in emerging and establishing companies, creating market categories, building successful marketing organizations and developing strategies that grow Software-as-a-Service businesses.
In this new role, Ford will be responsible for Edison’s services platform, advising portfolio companies using the company’s sales and marketing acceleration program.
“Capital is just the beginning of the entrepreneurial journey for CEOs and their teams,” Chris Sugden, managing partner of Edison, said in a statement. “At a time when Edison is redefining what it means to be a growth capital partner, it’s essential we add operating expertise to our team to complement our industry sector expertise. Kelly’s experience building successful, scalable marketing operations and identifying high-growth markets is a great asset as we continue to find ways to help our entrepreneurs build market leaders.”
Prior to Edison, Ford was the vice president of marketing at SundaySky. She also led marketing at Operative, an Edison-based portfolio company, and LivePerson.
“I am delighted to join the Edison team and feel privileged to collaborate with such an impressive group of investors and company builders,” said Ford. “The firm’s enduring track record of success is due to its expansive network, deep domain expertise, relentless focus on execution, and belief in a holistic approach to growth acceleration that goes beyond capital. I look forward to building upon Edison’s strong foundation.”
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