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Panasonic, Unique Photo altering the face of retail marketing

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The new Panasonic building in Newark certainly has a room with a view.
The new Panasonic building in Newark certainly has a room with a view. - ()

Electronics giant Panasonics Corporation of America — which recently moved its Secaucus headquarters to Newark — has chosen Unique Photo Superstore in Fairfield for its national store-within-a-store concept launch.

The new concept store will be unveiled Monday, May 12 in conjunction with a live broadcast press conference via Google+. Speakers will include Julie Bauer, president of Panasonic Consumer Electronics, and Matt Sweetwood, president of Unique Photo.

Panasonic will also debut their new Lumix GH4 DSLR camera, which was recently named “Best New Hybrid Photo/Video Camera” by the Technical Image Press Association. The camera has cutting-edge 4K and HD technology and professional video capabilities.

The 750-square-foot Lumix Lounge — the first-ever concept store for Panasonic — will turn retail space into a retail experience by providing customers the opportunity to learn about and demo Panasonic’s new lifestyle products, including the Audio and Adventure lines and massage chairs. A coffee bar and WiFi lounge will complete the experience.

Unique Photo is a perfect fit for Panasonic’s Lumix Lounge due to its “Unique University” educational events, workshops and classes that help beginners and experts understand the technology that the company sells.

Still the Sweetwood family business after 65 years, Unique Photo has grown from a humble Brooklyn storefront to one of the largest privately owned photographic supply distributors in the world.


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