follow us:Google+ FacebookLinkedInTwitterRSS Feeds

Suitable For Work

No surprise, Dos Equis' brilliant marketing team uses Most Interesting Man to create most interesting Cinco de Mayo commercial (with video)


Back to Top Comments Print
Dos Equis' has a brilliant marketing team.
Dos Equis' has a brilliant marketing team. - (YouTube)

It's Cinco de Mayo and you know what that means: It's a marketers dream, one of few times all year it's still O.K. to promote alcohol use as a fun and festive occasion.

That's a tricky thing to do.

Not surprisingly, the geniuses behind Dos Equis' brilliant "The Most Interesting Man in the World," campaign have won the day with an ad that reinforces the brand more than the product.

"Don't rush into cinco," our man says, before pausing for effect while glancing at his tablemates. "Start with dos."

Simple and effective.

It uses an event that has become a day to celebrate Mexican heritage and pride (and no, it is not Mexico's Independence day no matter what most think) into one that helps celebrate the Dos Equis brand.

That's a winning marketing move.

Share This Story On:

Write to the Editorial Department at



Be the first to comment.

Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
     View Comment Policy

Advanced search
Sponsored by
Back to Top