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Make philanthropy part of your company's DNA

- Last modified: April 24, 2014 at 9:12 AM

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    Co-founder and President of TayganPoint Consulting Group, John Cassimatis.
    Co-founder and President of TayganPoint Consulting Group, John Cassimatis. - (TayganPoint Consulting Group)

    Any company can choose to create a philanthropic culture. But to have a meaningful impact, philanthropy must be part your company's DNA. Not only does this mean making philanthropy part of your company's mission, you must also put those words into action by dedicating time and money to support organizations that are aligned with the values of your employees.

    At TayganPoint you will find employees serving as board members, event planners and volunteers for a variety of organizations, including the Giving Hope Network and the Millhill Child and Family Development Center. We've learned that people who give back are those we want to work with. They are open-minded, good listeners and know how to leverage their skills to deliver value. But to attract talent like this you must incorporate questions about volunteerism and charitable work into the interview process.

    Hire the Right People

    When looking for new employees, ask them if they engage in volunteer efforts or support local organizations. Their level of involvement can be anything from being a committee member to participating in a walk to support a cancer research organization. Knowing this information up front will help you hire like-minded individuals who will fit seamlessly into your company's culture.

    Invest Where You Work

    Beyond finding the right people for your company, you also have to find the right organizations to support. Rather than blindly giving money to national institutions that are top of mind, consider supporting local organizations that your employees have an affinity for and participate in. This will help you achieve a symbiosis where everyone benefits. Your employees will enjoy greater job satisfaction working in an environment that encourages community involvement and your business benefits by having a more highly-engaged and loyal staff.

    Resourcefulness and Creativity

    Unlike massive corporations, many nonprofits are working with small budgets. Therefore, board members and volunteers for these organizations have to be extremely creative, resourceful and strategic when it comes to accomplishing their goals and objectives. The good news is this ingenuity can carry over to your company. If you have employees that serve as board members or volunteers for nonprofits, they have first-hand experience when it comes to these challenges. Routinely overcoming adversity will hone your employees' skills and allow them to approach their professional work with a fresh set of eyes.

    Philanthropy needs to be more than just words on a piece of paper. It needs to be a living breathing thing that your employees carry out on a regular basis. The first step is hiring people that share this ideal, and then acting on it. By supporting organizations they hold near and dear, you'll keep your employees happy, motivated and loyal. The best part is they'll apply the skills acquired while volunteering to their professional work. The bottom line is this: When philanthropy is part of your company's DNA, everyone wins.

    Co-founder and President of TayganPoint Consulting Group, John Cassimatis has more than 25 years of experience advising and working with some of the world's leading corporations in various industries. He can be contacted at jcassimatis@tayganpoint.com.

    His areas of expertise include strategy formulation and implementation, business process improvement, organizational re-design, change management and information technology strategy. Recognized for his extensive experience in finance and executive management, John is often called upon by senior leaders of global companies to assist with major organizational transformations.

    John's career path began at Arthur Andersen. He subsequently held executive leadership positions at Kepner-Tregoe, Ernst & Young and First Consulting Group's Healthcare and Life Sciences consultancy. In 2005 he founded VanatgePoint Consulting and after successfully advancing his firm, John expanded his business through a merger with Taygan Consulting in 2009. The resulting TayganPoint Consulting Group was recognized in 2012 as one of the 50 Fastest Growing companies in New Jersey.

    No one knows their business like the people who live it every day. If you would like to contribute to our Industry Insights blog, email editorial@njbiz.com.

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