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Triple play: Brenda Hopper, of the NJSBDC, on how the state can help small businesses

Triple Play is a weekly NJBIZ feature that asks top executives in New Jersey to talk about three things related to their industry.

Brenda Hopper is the state director of the New Jersey Small Business Development Centers network, a public, private and educational partnership aimed at helping small business owners and entrepreneurs in the state.

We asked Brenda for three ways the SBDC supports businesses in the state:

Technology Commercialization Program: This provides specialized assistance to science-technology companies that want to compete for federal grants. Clients are guided as to the best practices of formulating a proposal, which includes customized counseling and coaching. This program has accessed millions of dollars in federal grants as seed money for the development and advancement of sci-tech companies.

NJSBDC E-Business Program: This has launched an array of webinars on all sorts of in-demand subjects, including marketing and branding, strategic planning, financial analysis and Sandy assistance, in addition to website development and using the Web to increase sales and marketing.

International Trade Specialty Program: This provides assistance to small business owners who need education about export matters, working closely with the U.S. Foreign Commercial Service, state government and other trade advisory councils to maximize efficiencies and strategic partnerships.

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