On April 4, 1964, three friends who had met at St. Peter’s Prep in Jersey City opened up the first ever Blimpie on Washington Street in Hoboken, selling sub sandwiches they thought resembled blimps.
Friday marks the 50th anniversary for the company, now headquartered in Scottsdale, Ariz. with roughly 600 locations worldwide.
To celebrate, all U.S. Blimpie locations will be selling regular-sized “Blimpie Best” sandwiches for 50 cents each Friday to the first 200 customers in each store.
“We’re thrilled to celebrate our 50th birthday with America and want everyone to enjoy a 50 cent Blimpie Best sub as our thank you to our loyal customers who helped us grow this sub chain,” vice president of marketing Steve Evans said. “So many of our customers grew up with Blimpie and now their children love us too. It’s a brand that serves an amazing product, which allows us to both be timeless and evolve and grow with our guests.”
Later in the year, the company plans to pay homage to its roots by introducing a new sub called the “Hoboken Hero.”
According to history provided on the company’s website, sandwiches were sold at the Washington Street location on the first day of business in 1964 at prices ranging from 35 cents to 95 cents, totaling $295 rung-up by the end of the night.
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