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Goya Foods expands to Jersey City

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A Goya Foods facility in Texas.
A Goya Foods facility in Texas. - (Goya / Facebook page)

Goya Foods, the only Hispanic food company that produces low sodium, organic, diet and sugar free consumer products, announced in a press release Tuesday that its new Northeast headquarters and warehouse in Jersey City will open in fall 2014, making it Goya’s largest expansion to date.

The company’s current facility in Secaucus has also undergone major renovation, including the addition of a new rice packaging line that will increase production rate by six times its current speed.

After investing $250 million dollars in global expansion opportunities, Goya will open four new cutting edge manufacturing, production and distribution facilities this year in Texas, Georgia, California and New Jersey.

“With the growing Hispanic population and the need for good nutrition, it’s an opportune time for Goya to expand,” Bob Unanue, president of Goya Foods, said.

The new facilities will significantly increase Goya’s manufacturing and distribution capabilities, provide access to a skilled workforce, increase environmental sustainability efforts and maintain the company’s mission to produce authentic, high-quality, affordable and health-conscious products without sacrificing taste.

“Our commitment to excellence is the cornerstone of providing our consumers with products that offer ‘good taste, good for you and good value,’ all key elements that resonate with our popular tagline that our grandfather created, ‘If It’s Goya, It Has to be Good.’”

More importantly, Goya’s new facilities will dramatically increase the company’s consumer reach in the global market and strengthen the brand throughout the U.S., Latin America, the Caribbean, Europe, Africa and Asia.

Goya Foods, which employs 3,500 worldwide, enjoyed a 25 percent market share last year amongst authentic Hispanic food brands and collected $1.3 billion in 2012 revenue while continuing its expansion.

The company has been a leader in the Latin American food industry for 78 years, reaching millions by integrating its message of mindful eating into marketing campaigns and affiliating with the USDA and First Lady Michelle Obama on the nationwide health initiative My Plate/Mi Plato.

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Meg Fry

Meg Fry

Meg Fry covers manufacturing and retail. Meg joins NJBIZ with past production experience in the arts, film and television. She continues to write and market her own spec scripts and screenplays. You can contact her at megf@njbiz.com or @MegFry3 on Twitter.

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