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N.J. candy, snack company ranked as one of the top 10 consumer-packaged-goods growth companies

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Allendale-based Promotion in Motion Companies, Inc. – one of the largest candy and snack food companies in North America – has been ranked by The Boston Consulting Group and Information Resources, Inc. as one of the Top 10 Consumer-Packaged-Goods Growth Companies for the second consecutive year.

"This is a testament to our tremendous team of associates and our winning brands and products," said Michael Rosenberg, president and CEO of Promotion in Motion in a recent press release.

With his mother's side of the family creating sugar-free confections and his father's side importing chocolates, Englewood Cliffs and Ho-Ho-Kus native Rosenberg couldn't escape the allure of the candy business.

While Rosenberg created Promotion in Motion to install billboards on the sides of trucks in 1979, he changed course to create Annie Cookies (based on the cartoon strip, Broadway show and movie of the same name) in 1981. The product was a smash hit throughout North America, and Rosenberg was officially hooked.

The company went from selling merchandise to movie theaters, vending machine suppliers and fundraising organizations, to becoming a multimillion dollar company with more than 15 brands in its portfolio, including Welch's Fruit Snacks, Sun Maid Milk Chocolate Raisins, Original Gummi Factory Gummi Bears and Bake Shoppe Cookie Dough Miniatures.

In 2012, the company even added 100 jobs to its Somerset manufacturing facility, with plans to open an additional factory in the near future.

"With a pipeline full of many new and exciting products, including our new Welch's PB&J snacks, Toggi Fine European Chocolate Wafers, and others, as well as enhancements to our core product portfolio, 2014 looks to be another excellent year for robust growth," Rosenberg added.

Still, the greatest measure of Rosenberg's success is the requests he receives from his three young adult children to go into business with him – if anyone can keep a family tradition alive, this candy man can.

Meg Fry

Meg Fry

Meg Fry covers manufacturing and retail. Meg joins NJBIZ with past production experience in the arts, film and television. She continues to write and market her own spec scripts and screenplays. You can contact her at megf@njbiz.com or @MegFry3 on Twitter.

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