The biggest brands across the nation were put to the test, and 21 New Jersey companies made it into the 'billion-dollar brands club' as some of the most valuable brands in America.
The 2014 Brand Finance US 500 released Monday is an annual study conducted by the brand valuation consultancy company Brand Finance.
Coming in at the top is California-based Apple as the first and only brand to be valued at more than $100 billion.
Here are the 21 New Jersey companies that made the list:
New Jersey's total brand value is $68 billion and 2.8 percent of the U.S. total brand value.
According to the findings, there are about 15,000 listed companies in the U.S., but only 519 companies are billion dollar brands. The total brand value of the 500 American companies totals over $2.5 trillion.
Tech is the most valuable sector in the rankings, making up 23 percent of the total brands. Half of the value comes from California, or specifically Silicon Valley, home to brands such as Apple ($104 billion, No. 1), Google ($69 billion/No. 2), Intel ($23 billion/No. 18), Oracle ($21 billion/No. 22), HP ($20 billion/No. 24), Ebay ($13 billion/No. 37) and Facebook ($10 billion/No. 48).
According to release, Brand finance calculated the brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, known as the 'royalty relief' method. Including brand value, each of the 500 brands accorded a rating; a benchmark of the strength, risk and potential of a brand relative to its competitors. A detailed methodology of how the brands are calculated can be found here, and the results from the 2014 study can be found here.
ALSO ON NJBIZ:
Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.View Comment Policy