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N.J. companies claim membership to the 'billion-dollar brands club'

21 N.J. companies are some of the most valuable American brands of 2014

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Bed Bath & Beyond, headquartered in Union, made the rankings at No. 171 out of 500.
Bed Bath & Beyond, headquartered in Union, made the rankings at No. 171 out of 500. - ((Foto: Mike Mozart / Flickr: https://flic.kr/p/kDh1oe))

The biggest brands across the nation were put to the test, and 21 New Jersey companies made it into the 'billion-dollar brands club' as some of the most valuable brands in America.

The 2014 Brand Finance US 500 released Monday is an annual study conducted by the brand valuation consultancy company Brand Finance.

Coming in at the top is California-based Apple as the first and only brand to be valued at more than $100 billion.

Here are the 21 New Jersey companies that made the list:

  • Honeywell (Morris Township) ranked No. 52 and is valued at $8.955 billion.
  • Johnson & Johnson (New Brunswick) ranked No. 62 and No. 155 and is valued at $7.720 billion.
  • Prudential (Newark) ranked No. 82 and is valued at $4.308 billion.
  • ADP (Roseland) ranked No. 137 and is valued at $3.878 billion.
  • Johnson's, a subsidiary of Johnson & Johnson, ranked No. 155 and is valued at $3.603 billion.
  • Bed Bath & Beyond (Union) ranked No. 171 and is valued at $3.206 billion.
  • Toys 'R' Us (Wayne) ranked No. 172 and is valued at $3.192 billion.
  • Cognizant Tech (Teaneck) ranked No. 195 and is valued at $2.830 billion.
  • NRG Energy (Princeton) ranked No. 201 and is valued at $2.760 billion.
  • Merck (White House Station) ranked No. 216 and is valued at $2.608 billion.
  • BD (Franklin Lakes) ranked No. 225 and is valued at $ 2.549 billion.
  • Neutrogena, a subsidiary of Johnson & Johnson, ranked No. 256 and is valued at $2.313 billion.
  • Sealed Air (Elmwood Park) ranked No. 297 and is valued at $1.986 billion.
  • Chubb (Warren) ranked No. 299 and is valued at $1.978 billion.
  • Medco (Franklin Lakes) ranked No. 307 and is valued at $1.948 billion.
  • Hertz (Park Ridge) ranked No. 308 and is valued at $1.940 billion.
  • Celgene (Summit) ranked No. 317 and is valued at $1.867 billion.
  • Quest Diagnostic (Madison) ranked No. 322 and is valued at $1.833 billion.
  • Campbell Soup Company (Camden) ranked No. 332 and is valued at $1.772 billion.
  • Tyco (Princeton) ranked No. 340 and is valued at $1.732 billion.
  • Avis Budget Group (Parsippany) ranked No. 390 and is valued at $1.504 billion.

New Jersey's total brand value is $68 billion and 2.8 percent of the U.S. total brand value.

RELATED: N.J. companies make the list of the most valuable global brands in 2014

According to the findings, there are about 15,000 listed companies in the U.S., but only 519 companies are billion dollar brands. The total brand value of the 500 American companies totals over $2.5 trillion.

Tech is the most valuable sector in the rankings, making up 23 percent of the total brands. Half of the value comes from California, or specifically Silicon Valley, home to brands such as Apple ($104 billion, No. 1), Google ($69 billion/No. 2), Intel ($23 billion/No. 18), Oracle ($21 billion/No. 22), HP ($20 billion/No. 24), Ebay ($13 billion/No. 37) and Facebook ($10 billion/No. 48).

According to release, Brand finance calculated the brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, known as the 'royalty relief' method. Including brand value, each of the 500 brands accorded a rating; a benchmark of the strength, risk and potential of a brand relative to its competitors. A detailed methodology of how the brands are calculated can be found here, and the results from the 2014 study can be found here.

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Emily Bader

Emily Bader

Emily Bader is the copy and web editor at NJBIZ. She is a Brielle, N.J. native and a Rutgers University alum. You can contact her at emilyb@njbiz.com or @emilybader on Twitter.

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