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Wells Fargo opens new location in N.J.

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Wells Fargo, which sees supermarket branches as a good way to serve both businesses and consumers, has opened a new one in the Hackensack ShopRite on River Street.

Wells Fargo told NJBIZ last fall that it was expanding its supermarket branch concept, already popular on the West Coast, to the New Jersey market. The bank, which is headquartered in San Francisco, introduced the idea to the region last July at a ShopRite in Pearl River, N.Y., that serves part of northern New Jersey.

"Partnering with ShopRite enables us to expand our distribution network into retail locations where we have not traditionally placed stores in this region," Fred Bertoldo, Wells Fargo's northern New Jersey regional president said. "Wells Fargo in-store supermarket locations are quite common in the West, and we are just starting to bring that concept to the East."

Bertolo was named Wells Fargo regional president for northern New Jersey in January.

Fred Bertoldo

The new ShopRite branch has an eight-person staff. Manager Kathleen Zambrano said "Our customers can take care of their banking and shopping needs in one stop. That's real convenience."

The 500-square-foot store will celebrate its grand opening Saturday, when Wells Fargo officials will present the local non-profit Greater Bergen Community Action with a $10,000 grant to support its anti-poverty programs. Wells Fargo also has two other Hackensack locations, on Main Street and Johnson Avenue.

In New Jersey, Wells Fargo has 304 community banking retail stores, 465 ATMs and a staff of more than 6,000.

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Beth Fitzgerald

Beth Fitzgerald

Beth Fitzgerald reports on health care, small business and higher education. She joined NJBIZ in 2008 after a 34-year career at the Star-Ledger and has been reporting on business in New Jersey since 1978. Her email is beth@njbiz.com and she is @bethfitzgerald8 on Twitter.

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