The New Jersey Motor Vehicle Commission unanimously voted Tuesday to pass a series of regulations in conflict with Tesla Motors' business model, essentially banning the electric car maker from operating any further in the state.
The regulations require all new cars to be sold by a franchised dealer rather than directly through the manufacturer, which Tesla currently does through corporate-owned stores.
Also included in the regulations are stipulations that all dealerships offer at least 1,000 square feet for their showrooms and maintenance areas. Tesla, however, does not incorporate service centers at each of its stores. For example, the company maintains two New Jersey stores in the Garden State Plaza and Short Hills Mall shopping complexes but only offers service at a separate location in Springfield.
Following the vote, Tesla associate general counsel Jonathan Chang said that it's clear the company was the target of the regulations.
"There's no question this rule was aimed directly at Tesla," Chang said.
With the regulations effective as of April 1, Chang said it is still unclear what will happen to Tesla's New Jersey locations. The company may look to challenge the decision in court, he added.
"You have shown that New Jersey does not believe in free enterprise," Chang said, addressing commission board members directly.
More than a dozen company supporters, many but not all of whom were Tesla owners, spoke before the board to convey their collective disappointment.
Also on hand was James Appleton, president of the New Jersey Coalition of Automotive Retailers, the major supporter of the regulations.
Appleton maintained that NJCAR is "willing and open" to work with Tesla to help it conform its business model to meet state regulations.
Prior to the commission's meeting, Tesla took to the company blog to voice its dismay for the anticipated move. The company says that despite working with the commission and Gov. Chris Christie's administration since last year on coming up with a compromise, it received word that the administration "has gone back on its word to delay" the regulations and move the matter to the Legislature, where it "could be handled through a fair process."
The company claims that, as recently as January, it had been agreed upon with Christie's former Chief Counsel Charles McKenna and new Chief Counsel Chris Porrino that the two entities would air out their issues in the Legislature.
Chang added Tuesday that it is Tesla's belief that Christie's office has been driving the regulations forward.
In an emailed statement, Christie spokesperson Kevin Roberts said the company needed to appeal to the Legislature.
"Since Tesla first began operating in New Jersey one year ago, it was made clear that the company would need to engage the Legislature on a bill to establish their new direct-sales operations under New Jersey law," Roberts said. "This administration does not find it appropriate to unilaterally change the way cars are sold in New Jersey without legislation, and Tesla has been aware of this position since the beginning."
With two stores already licensed in New Jersey, Tesla claims the new regulations present a "complete reversal" on the commission's stance regarding its ability to operate in the state.
"Indeed, the Administration and the NJMVC are thwarting the Legislature and going beyond their authority to implement the state's laws at the behest of a special interest group looking to protect its monopoly at the expense of New Jersey consumers," the blog post read. "This is an affront to the very concept of a free market."
For Tesla, the opposition is nothing new. The car maker is currently banned in Arizona, Colorado, Virginia and Texas but has come out victorious in fights against similar legislation proposed in Massachusetts, Minnesota, North Carolina and New York.