Prince Global CEO Mike Ballardie was quick to call his company the only “U.S. based” producer of tennis equipment in an interview with NJBIZ last fall.
Being New Jersey-based apparently isn't as important.
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The longtime Bordentown company announced it is relocating its corporate headquarters to the Atlanta suburb of Buckhead last week.
Roughly four dozen employees will be impacted.
The move will end a more than five-decade-long connection to New Jersey. The company, founded in 1970, takes its Prince name not from a connection to royalty but rather its founding city of Princeton.
Ballardie, hired in 2012 to bring the company out of bankruptcy, said Atlanta just makes more sense.
"As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams," Ballardie said. "Atlanta has a thriving tennis community with more men, women and children playing tennis than any other U.S. city, making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta's location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company."
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