The New Jersey Devils and Prudential Center have added a new executive in line with their promise to grow corporate partnerships, adding a former Madison Square Garden vice president to oversee sponsorship sales for the team and arena.
The organizations announced Thursday they had named Adam Davis executive vice president of corporate partnerships. He will oversee all business development efforts for sponsorship sales, including lead generation, strategic planning and sales negotiation.
Davis most recently was vice president of sports and entertainment sales at the Madison Square Garden Co., where he led the sales team responsible for 15 properties including the New York City arena, the Theater at MSG and Radio City Music Hall, according to a news release. He also was responsible for securing "signature-level" partnerships that drove the arena's $1 billion renovation project.
"As a team we have been focused on recruiting the best leaders in our industry," Hugh Weber, president of Devils Arena Entertainment, said in a prepared statement. "The addition of Adam Davis to the organization further solidifies our ability to deliver world class sports and entertainment experiences for our fans and business partners."
The move comes six months after a new ownership group, led by investors Josh Harris and David Blitzer, acquired the Devils and the 17,000-seat Prudential Center. At the time, the group pledged to connect with the business community and said the Newark arena "will be the most sponsor-friendly building in the world."
The organization has made splashes since then, including a landmark partnership deal with partypoker.com. The deal, announced in January, is the first of its kind in the U.S. professional sports and gaming markets and came three months after New Jersey launched Internet gaming.
The management team last month also added three new senior executives to work under CEO Scott O'Neil, a former president of Madison Square Garden Sports.
Davis, who will be based in Newark, also spent six years with the New York Yankees corporate sales and sponsorships division, along with a stint as the Staten Island Yankees' executive vice president, the news release said.