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Survey: N.J. company is most recognized brand in real estate industry

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    Madison-based Century 21 Real Estate LLC is the most recognized brand name in real estate according to the 2013 Ad Tracking Study conducted by Millward Brown. Century 21 is the industry leader in brand awareness, a position it has held since 1999.

    "This brand leadership recognition comes at an exciting time for us, having recently announced that century21.com is the No. 1 most visited real estate franchise website and our new agent-focused TV ad campaign has rolled out with the start of the Winter Olympic games," said Rick Davidson, president and CEO of Century 21.

    According to the release, Century 21 was advertised in both the 2012 and 2013 Super Bowl games and will advertise in the 2014 Winter Olympics.  Additionally, it is the official real estate company of the U.S.A. Bobseld and Skeleton Federation, as well as both the U.S. Women’s and Men’s soccer clubs.

    "The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the system's independently owned and operated offices and their brokers and agents," added Bev Thorne, chief marketing officer of Century 21. "We are committed to maintaining leadership positioning by leveraging our 'Smarter. Bolder. Faster.' real-time and traditional marketing tactics and campaigns."

    The study was conducted in two waves by Millward Brown (Feb. 4 – Feb. 18 and Sept. 30 – Oct 14, 2013) and was based on 1,200 online interviews with a national random sample of adults who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years, the release said.

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