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Breaking Glass

Guess what? GoldieBlox didn't disappoint

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GoldieBlox, a toy company focused on getting girls interested in science, won a free 30-second Super Bowl commercial.
GoldieBlox, a toy company focused on getting girls interested in science, won a free 30-second Super Bowl commercial. - ()

Using their free 30-second Super Bowl spot to its fullest potential, GoldieBlox, the toy company focused on getting more girls interested in science, brought its A-game with its latest commercial.

Intuit held a contest to give away one free 30-second spot during the Super Bowl — a gift worth roughly $4 million — to a worthy small business. GoldieBlox, founded by the Stanford educated engineer Debbie Sterling, won.

This time riffing off Quiet Riot's "Come on feel the noise," GoldieBlox hammered home its message that girls are craving toys that stimulate their brains and not just their love of pink and frills.

Here's a look at what the company came up with. Love it.

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Write to the Editorial Department at editorial@njbiz.com

Write to the Editorial Department at editorial@njbiz.com

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