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Poll: Majority of Atlantic City gamblers plan to return, support sports betting

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    A new poll released Thursday by Stockton College's Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism shows that the majority of Atlantic City gamblers last year intend on returning to the shore resort again this year.

    According to the poll, 81 percent of adults who say they have gambled in one of Atlantic City's casinos plan to spend just as much time there again this year. While 10 percent of respondents said they would visit more than they did last year, just 7 percent reported they would visit less.

    "These numbers are promising for Atlantic City," institute director Israel Posner said in the report.

    An additional 55 percent said they support the legalization of sports betting and over 21 percent reported that they would be more likely to bet on sports if they could do so legally in New Jersey.

    In regards to online gaming, which went live in the state last November, only 2.5 percent reported having gambled on a casino-affiliated website and 7 percent added that they intend to do so in the coming year.

    "Visitors from New Jersey are willing to come back to Atlantic City just as often or more this year than they did last year," Posner said. "Interest in online gambling is growing and should continue to grow once marketing efforts and promotions take off."

    The poll also found that Pennsylvania remains the strongest competition to Atlantic City, as 28 percent reported having also gambled in one of the Keystone State's casinos. While 13 percent reported gambling in Nevada, only 8 percent said they played in New York. Nearby Delaware also came in at just 3 percent.


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    Andrew George

    Andrew George

    Andrew George covers the Statehouse from NJBIZ's Trenton bureau. Born and raised in N.J., Andrew has also spent time as a reporter in D.C., Texas and Pa. His email is andrewg@njbiz.com and he is @AndrGeorge on Twitter.

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