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Rosetta founder resigning, launching private equity firm

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Chris Kuenne, who founded Hamilton-based customer engagement agency Rosetta, announced Friday he has stepped down to launch a private equity firm, Rosemark Capital Group.

According to the announcement, Kuenne founded Rosetta in 1998 and sold the company to Publicis Groupe three years later for $575 million.

In his new role as founder and chief executive of Rosemark Capital Group, Kuenne plans to bring both financial support and operational experience to the firms in which Rosemark will invest. Rosemark will specialize in firms that are IP-centered and tech-enabled and could scale through building out their sales and marketing capability.

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