Super Bowl media day will take over downtown Newark in less than three weeks — and one of New Jersey's biggest law firms wants to introduce itself to the thousands of people who descend on their home city.
The firm, Gibbons P.C., has launched a billboard advertising campaign tied to the Jan. 28 event at the Prudential Center, the first official public gathering of Super Bowl week. That means high visibility and foot traffic from throngs of fans and media members ahead of the Feb. 2 showdown at MetLife Stadium in East Rutherford.
The campaign consists of 13 billboards placed in succession throughout the Gateway complex, where Gibbons keeps its headquarters, according to a news release from the firm. Each ad will have two black-and-white images, one football-related and the other business-related, with buzzwords such as "strategy" and "teamwork" that link the two fields.
The words will be spelled out across a single "Gibbons gold" stripe, the news release said. The series also has been adapted for print and electronic ads for placement in regional business publications throughout the year.
"Gibbons has deep roots in New Jersey and Newark in particular, and we always try to be part of the major events in the community," Patrick C. Dunican Jr., chairman and managing director of the firm, said in a prepared statement. "We are excited that this unprecedented opportunity for our city also provides us with a fresh way to position ourselves, to let clients know that we want to serve them in the best possible manner, and to express our pride in being associated with such a singular event for New Jersey."
Media day, one of several Super Bowl events in New Jersey, is being held for the first time at a venue that's different from the site of the game. Fans who buy tickets will be allowed to sit in the stands of the 17,000-seat arena and watch reporters interview members of the participating Super Bowl teams.