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Samsung North America gets new CEO

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RIdgefield Park-based Samsung North America announced Friday the appointment of Gregory Lee as president snd chief executive officer of the North American arm of the Korean electronics giant.

According to the announcement, Lee's appointment is effective immediately and he will fill the role in addition to his position as president of Samsung Telecommunications America. He will responsible for overseeing Samsung businesses across all offices in North America which include Samsung Electronics America Inc., Samsung Telecommunications America LP and Samsung Electronics Canada Inc., while still leading STA's mobile business operations and strengthening its leading positions in the smartphone and wireless markets in the U.S.

Lee became president of STA in Dallas five months ago and served as president of Samsung's Southeast Asia and Oceania headquarters for the three and a half years prior. His previous role was as the global chief of marketing in the Samsung Electronics headquarters in Korea. 
The outgoing North America lead YK Kim will return to Korea as the advisor to the global marketing operations head, the company said in a statement.


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