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NFIB: Latest ACA plan won't sell in New Jersey

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Word that the Obama administration is pushing a campaign to revive the image of the Affordable Care Act in local media markets won't sell within New Jersey's business community, at least according to one business advocacy group.

"I don't think you can put the toothpaste back in the tube," said Jack Mozloom, spokesman for the New Jersey chapter of the National Federation of Independent Businesses. "The bad news regarding this program has just been relentless for the last month and a half. What's alarming is how much we didn't know about the intended consequences of this policy."

Mozloom was referring to the more than 4 million cancellations of individual policies that were deemed substandard to Affordable Care Act guidelines. President Obama has since said such policies should be reinstated.

Politico reported today that the Obama administration is seeking to improve perception of his signature legislation by gaining favorable coverage in small-town newspapers. The ACA has suffered since online exchanges unveiled Oct. 1 were plagued with glitches.

Politico reports that the administration believes it has not been treated fairly by national press, a belief Mozloom disputes, saying national media should have better scrutinized the likelihood that individual policies would be cancelled despite promises to the contrary.

Mozloom said the business community expects more loss of coverage when the employer mandate, delayed for one year, goes into effect requiring businesses that employ 50 or more workers provide health insurance to all.

"It's going to be a tidal wave," Mozloom said.

RELATED: Obama's ACA reversal now in hands of N.J. insurance regulators



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