Bai Brands, a beverage company headquartered in Trenton, has signed a major distribution agreement with Dr. Pepper Snapple Group, the leading producer of flavored beverages in North America and the Caribbean.
The agreement will facilitate a massive rollout of Bai's 5-calorie, antioxidant-rich beverage across major markets in the United States, putting Bai on the shelf in Stop & Shop, Duane Reade and Safeway. It will also increase Bai's existing presence in Costco, adding more than 100 Costco locations to its distribution network.
"Every day we get phone calls and letters from consumers in cities where Bai is not yet on the shelf, asking for the product," Ben Weiss, founder and CEO of Bai Brands, said in a statement. "Our relationship with Dr. Pepper Snapple Group will allow us to rapidly roll out Bai to new markets and into the hands of those consumers."
Bai, which uses the antioxidant-rich coffee fruit as the main ingredient in its signature Bai 5 drink, expects to bring in more than $20 million in sales this year. Next year, Weiss said the company is planning to hit more than $66 million, in large part due to more widespread distribution.