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Study: Wrestlemania economic impact tops $100M in N.J., N.Y.

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Westlemania at MetLife Stadium, April 2013
Westlemania at MetLife Stadium, April 2013 - (WWE)

By Joshua Burd | Email | Twitter

Wrestlemania 29 produced more than $100 million in regional economic activity when it took over MetLife Stadium in early April, according to a new study released today.

The activity, which totaled $101.2 million, came from "direct, indirect and induced impact" derived from spending by the more than 80,000 fans who descended on the region for the WWE's signature event, the company said in a news release. That includes $5.2 million in spending at New Jersey and New York restaurants by non-locals.

The news comes just under three months before MetLife Stadium hosts the Super Bowl, and stakeholders widely considered Wrestlemania to be a dress rehearsal for the game. Like the NFL, the WWE hosts a week of companion events that often draw visitors well beyond those who are able to attend the main attraction.

"The entire week of events helped generate a tremendous boost for our economy, and we look forward to the possibility of MetLife Stadium hosting a future WrestleMania," Gov. Chris Christie said in a prepared statement.

The pop culture extravaganza grossed $12.3 million to become the highest-grossing entertainment event in MetLife's history. And it topped $100 million in economic impact for the second straight year, though it came up just short of last year's estimate in Miami.

Enigma Research Corp., based in Toronto, conducted the analysis for WWE.

All told, Wrestlemania brought fans from all 50 states and 34 countries to the East Rutherford sports complex. The data released today did not include a breakdown between New Jersey and New York.

 
 

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Joshua Burd

Joshua Burd

Josh Burd covers real estate, economic development and sports and entertainment. Before joining NJBIZ in 2011, he spent four years as a metro reporter in Central Jersey. His email is joshb@njbiz.com and he is @JoshBurdNJ on Twitter.

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