The New Jersey Devils have announced a multiyear sponsorship deal with Golia Vodka, one that includes naming rights for one of the Prudential Center's premium lounges and branding throughout the Newark arena.
The vodka, which is imported from Mongolia and was recently launched in the Northeast, already has its logo in more than 100 electronic displays around the venue, the team said today in announcing the deal. The Prudential Center also unveiled the newly branded Golia Ice Lounge for the Devils' home opener early this month.
Terms of the deal were not disclosed.
The marketing partnership is projected to expose Golia to more than 2 million people annually during Devils home games and other events at the 6-year-old arena, which seats more than 17,000. That's not to mention the thousands who will visit the Rock next January for the Super Bowl XLVIII media day.
The deal is also one of the first new sponsorships to be announced since August, when a group led by Josh Harris and David Blitzer purchased the team and the arena. The move brought a new executive team that has made it a top priority to grow the sponsorship and marketing business for the two entities.
Golia recently became available in New Jersey, Pennsylvania, New York and Delaware, according to a news release. Under the marketing deal, the brand will also receive radio commercials during every Devils game broadcast, special placement on the arena menus and ads on the Devils and Prudential Center website.
The Golia brand is owned by ReStore Asia Ltd. The company's chairman is David Solomon, who helped develop the Redbox DVD vending machine and reportedly owns a 20-store Toys R Us franchise.
The Ice Lounge was previously branded under a deal with Belvedere Vodka.