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Radius acquires Probit


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Radius Global Market Research, which has an office in Princeton, announced Monday it has acquired Probit Research. Financial terms were not disclosed.

According to the announcement, Probit will maintain its brand name operating as Probit Research, a Radius Company, with offices in San Antonio, Austin, and Seattle. The acquisition of Probit extends Radius GMR's run of steady growth in 2013. In May, Radius GMR acquired Florida-based Profile Marketing Research. Earlier in the year, the firm expanded U.S. operations by opening offices in Chicago, Detroit and Princeton. Radius GMR has developed business-building programs for more than 50 years.



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