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Sun National rolls out mobile payment system for small businesses

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Sun National Bank has unveiled Pogo, a mobile payment system that allows merchants to accept credit card and other payments from customers via smartphone or tablet. The move marks the latest venture among banks migrating into mobile technology.

Mount-Laurel based Sun National is targeting Pogo at small businesses and entrepreneurs through collaboration with electronic payment and processing company First Data.

Pogo enables merchants to accept credit card, signature debit or cash payments anywhere the merchant has wireless coverage, according to Sun National. It works by allowing a merchant to combine an Apple or Android product with a mobile application and secure mobile card reader to create a point-of-sale device.

Pogo aims its products for business owners on the go, such as merchants selling at trade shows, stadiums or via deliveries, according to its website.

Mike Dinneen, marketing director for business banking at Sun National, said Pogo is particularly ideal for "micro-businesses" — small proprietors that have no permanent location or work from home. Such businesses typically have $50,000 or less in annual revenue, he said.

"In terms of being New Jersey-centric, think of farmers markets," Dinneen said. "They're in every county. Think of seasonal businesses along the boardwalk. The great thing about Pogo is there is no monthly fixed cost. The business pays for it on the go."

Dinneen said customers who buy Pogo get a free swipe machine they plug into their mobile device, and then pay a 2.69 percent fee plus a 15-cent fee per transaction.

Dinneen said Pogo provides an alternative from traditional methods, like checks, which he said cost more time and money to process and can hinder sales.

"This merchant has an opportunity to increase revenue and sales by accepting card payments," Dinneen said.

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