Despite its name, it wasn’t e-commerce that fed Dotcom Distribution in the beginning.
“Back in 2000, we were actually a little bit too early,” said Maria Haggerty, chief operating officer of the Edison-based logistics firm.
That forced Dotcom to lean on an old niche for its founders — fulfilling orders to brick-and-mortar stores on behalf of retail clients — but being early has given way to a broader platform that blossomed once e-commerce took hold.
And in recent years, it has put the company in prime position to grow, as its longtime clients and other retailers turn increasingly toward Internet sales.
The 13-year-old company recently renewed the lease for its 400,000-square-foot fulfillment center in Edison after considering a move to Pennsylvania, while subleasing 443,000 square feet in Cranbury last fall. The footprint puts Dotcom within a day’s drive of one-third of the country’s population, as it does for clients such as Vineyard Vines and Bliss. Both are high-end retailers with their eyes on multichannel sales; using a third-party service allows them to save on infrastructure costs tied to distribution.
“All of our clients are looking to grow that e-commerce segment as well as their own store segment, and that is their direct connection to their customer,” said Haggerty who will take over as CEO of the company in January.
Dotcom provides warehousing and shipping to customers and bricks-and-mortar stores, with a niche focused on packaging that reflects the high-end brands of its clients, she said. But she also touts its ability to handle large volumes as clients ramp up their online sales.
“You need to have that flexibility and scalability to get you from 10,000 orders to 100,000 orders, so that really the big benefit that Dotcom provides,” Haggerty said.