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Campbell completes acquisition of Kelsen Group


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Camden-based Campbell Soup Co. today announced it has completed the acquisition of Kelsen Group A/S, a producer of quality baked snacks, including the Kjeldsens and Royal Dansk brands, sold in 85 countries around the world.

Financial terms of the acquisition were not disclosed.

According to the announcement, Denmark-based Kelsen is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Campbell will operate Kelsen as a standalone business, it said in the announcement. Senior members of Kelsen's management team, including Kelsen Group CEO Brian Rønsholdt, will continue to lead the business.

Digital content editor Joe Ross is @joeross on Twitter.

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