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Sandy recovery program puts focus on social media

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All small businesses can take advantage of a Sandy recovery program from the Chatham-based Women's Center for Entrepreneurship Corp.

The "We're Storming Back" social media and digital webinar series, which takes place in August, is open to New Jersey business owners looking for resources and tools to engage customers online and increase awareness of their businesses.

The webinars are funded by a Small Business Administration grant, and participants can register at www.stormingback.org/classes.asp.

"Social media platforms are cost-effective tools that can efficiently change the landscape of how owners market their business," said Penni Nafus, executive director of the WCEC, in prepared comments. She said the free webinar series "allows business owners to tune in and learn how to successfully use social media and digital marketing tools for long-term business success beyond the summer season."

The program includes three online courses in August. Each takes place between 1 and 2:30 p.m.:


– Aug. 20:
Social Media Business Strategies That Work.

– Aug. 21: Panda and Penguin Panic: The New Rules of Google and Search Engine Optimization.

– Aug. 27: The Money is in the List: E-mail Marketing Tips and Tricks.

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Beth Fitzgerald

Beth Fitzgerald

Beth Fitzgerald reports on health care, small business and higher education. She joined NJBIZ in 2008 after a 34-year career at the Star-Ledger and has been reporting on business in New Jersey since 1978. Her email is beth@njbiz.com and she is @bethfitzgerald8 on Twitter.

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