Today BMW of North America, based in Woodcliff Lake, announced it has retained New York-based Peppercomm as agency of record for its Mini division. Terms were not disclosed.
According to the announcement, Peppercomm will provide services ranging from product publicity and trade show support to new model launches and marketing campaigns for the business unit, known for the original Mini Cooper.
Joe Ross is the Digital Content Editor at NJBIZ. Born and raised in N.J., he spent 12 years living, studying and working in Philadelphia. His email is joer@njbiz.com and he is @joeross on Twitter. He writes the NJBIZ offbeat business blog Suitable For Work, and occasionally updates his own blog .
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