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BMW names PR agency for Mini division

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Today BMW of North America, based in Woodcliff Lake, announced it has retained New York-based Peppercomm as agency of record for its Mini division. Terms were not disclosed.

According to the announcement, Peppercomm will provide services ranging from product publicity and trade show support to new model launches and marketing campaigns for the business unit, known for the original Mini Cooper.

Write to the Editorial Department at editorial@njbiz.com

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