About 100 current and prospective business owners from around the state gathered at the Sheraton in Eatontown today to hear Lt. Gov. Kim Guadagno and representatives from key state and local agencies inform them about important resources available to help their businesses prosper and grow.
“The concept of these events is to highlight the resources people need to take advantage of,” said Elizabeth Mackay, director of small business advocacy for the Business Action Center. “People are so busy trying to run their businesses, so we’re bringing Trenton to them. We’re here to help businesses stay in New Jersey and grow in New Jersey, with the ultimate goal of adding jobs.”
The “Resources for Business Growth” event was sponsored by the Latino Chamber of Commerce of Monmouth County and Wells Fargo Bank. Representatives from the Board of Public Utilities, Business Action Center, Department of Labor and Workforce Development, Economic Development Authority, Small Business Development Center, Department of Treasury, and the State Library described their programs, offerings and incentives, and were available after the luncheon for individual questions. At least 10 similar events have been held statewide and more are planned throughout the year.
“The lieutenant governor has a portfolio in business development, so she’s the perfect person to lead these events,” Mackay said. “To a great extent, she’s the reason a lot of folks come to these events.”
Those who attended learned about the online resources and databases available at no cost through the New Jersey State Library.
“Access to those databases normally costs thousands of dollars,” Mackay said. “People can get information on their customer base, competitive intelligence or how to create a business template. The librarians are specifically trained in business information. With changes in technology, people don’t realize the library is still a great resource for information, but the state librarian is one of the biggest stars at these events.”