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SBA aims to teach small businesses about social media

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    The U.S. Small Business Administration and the W20 Group, a network of digital communications companies focused on business solutions, is launching a five-topic social media webinar series to help small businesses grow using the networking tool.

    “The more you embrace social media, the more opportunities open up for your particular business,” said Harry Menta, public affairs specialist for the U.S. Small Business Administration. “Small-business owners have to realize that not all social media may be a fit for them, but they shouldn’t just sit on the sidelines. They need to investigate the possibilities.”

    The first webinar will be held 1 p.m. April 24.

    Social media is playing a vital role in the success of small businesses growing and creating jobs. Sites such as Facebook, Twitter and YouTube, as well as blogs and mobile marketing, provide the opportunity to build deeper relationships with customers, increase sales and reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging and effective.

    “Social media allows you to isolate your target demographic and speak directly to your market,” said Citi Medina, creative director at Medina=Citi, a multimedia design house based in Newark.

    Medina knows it may be daunting for business owners of a certain age who are new to social media, but they need to jump in and give it a try.

    “The enormity of it can be overwhelming, but business owners need to take small steps and start with one platform at a time,” he said. “It’s a free investment and a huge opportunity to speak to a large audience.”

    The first webinar, entitled “Introduction to Social Media: Helping You Get Started,” will take place at 1 p.m. April 24. Topics include what social media is and isn’t, why it’s important to get involved, demographics on who is using social media, best practices, and ways to get started. Future topics will cover blogging 101; creating content for Facebook, YouTube and Twitter; identifying and connecting with your influencers; and getting started with mobile and location-based marketing.

    Space is limited. Register at:

    https://attendee.gotowebinar.com/register/6526746452209580800

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