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      New Jersey is pushing to win back the Miss America pageant, State Street has learned.


      The pageant had been an Atlantic City staple since its inception in 1921 through 2006, when officials relocated the contest to Las Vegas. A source tells NJBIZ that officials have been fighting hard to bring the contest back to the Jersey Shore, a move that would boost the profile of the struggling gaming hub.

      It was unclear today where the efforts stand. State Street today reached out to spokespeople from the lieutenant governor's office, which oversees the state's tourism division, and Business Action Center, but neither had responded by early afternoon. We'll update this item if and when they do respond.

      The move is part of a wider effort by Gov. Chris Christie to revitalize the city. Christie oversaw a state takeover of the city's tourism district back in 2010, and put a revamped Casino Reinvestment and Development Authority in charge of the district. Christie also created the Atlantic City Alliance to market and promote the region as a full-service entertainment resort, rather than simply a gambling town.

      The 2013 Miss America pageant was held Jan. 13. Mallory Hagan, Miss New York, was crowned the winner.

      Contributing: Sharon Waters
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      Write to the Editorial Department at editorial@njbiz.com

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