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Hospital foundations find success by keeping philanthropy fresh

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With less than six weeks remaining in the capital campaign to raise $165 million for its new facility, the Princeton HealthCare System Foundation has turned its attention to an issue Joseph Stampe has been “worrying about for a couple of years” — what's next.

For Stampe, vice president of development for the PHCS foundation, the success of the capital campaign has made the system realize that the accelerated level of funding can be achieved long term. Stampe said the foundation’s board voted this past fall to implement a service line model of fundraising, which is popular with academic facilities, to target service lines that are deemed a strategic priority by the hospital. The new strategy will be implemented after March, when the current campaign wraps up.

Stampe said the campaign has been successful because people prioritized more of their giving close to home. While national philanthropies are “nice to do,” he said, more people have become interested in giving in ways that will impact their daily lives.

Stampe also said, with the revision and new regulations regarding health care privacy laws, the foundation can work more with the system’s physicians to determine potential donors interested in giving to specific health care initiatives.

For Barnabas Health, getting out the names of prominent supporters has helped get everyday donors to get on board.

“We view quality special events as being important ways in which to stay connected to the communities we serve, and also ways of building new relationships with donors,” said Hoda Blau, executive director of the Barnabas Health Foundations, in an e-mail. “We have been very fortunate to have major celebrities such as Andrea Boccelli, Joe Pesci and Harvey Weinstein choose to associate their prominent names with our fundraising efforts.”

Weinstein recently put his name on the Harvey and Georgina Weinstein National Heart and Lung Transplant Center at Newark Beth Israel, and the movie producer has hosted two red-carpet screenings of his film — one in New York, in November, and one in Newark on Sunday — as fundraisers for the institute.

Blau said two of the system’s hospitals began capital campaigns in 2012, and all of the system’s facilities will be engaged in campaigns going forward.

At Meridian Health, Affiliated Foundations President David L. Flood is taking leadership positions nationally and internationally in order to share the best practices the six-hospital system has developed.

Flood is chair-elect of the Association of Health Care Philanthropy Board, and will be presenting next month at the Health Care Philanthropy Congress in Frankfurt, Germany.

According to Meridian, Flood will be presenting on nonprofit development, corporate and individual giving and annual giving, “including successful examples Meridian Health has experienced.” The association distinguished Meridian as a high performer by its philanthropy benchmarking standards. Princeton HealthCare System Foundation was a high performer in 2011.

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