To entice more travelers in the region to steer clear of congested Newark and Philadelphia airports, Frontier Airlines plans to further expand its low-fare service at Trenton-Mercer Airport by adding five nonstop destinations to its lineup by the spring.
In addition to offering nonstop service to Orlando — which took off on Nov. 16 — and flights to Fort Myers, Fort Lauderdale, Tampa and New Orleans — which will begin on Jan. 31 — Frontier will start providing service to Atlanta, Ga.; Chicago, Ill.; Columbus, Ohio; Detroit, Mich.; and Raleigh, N.C., from Trenton on April 8.
“Florida attracted immediate interest, but we want to show that we can make this airport useful more broadly as a nonstop market,” said Daniel Shurz, senior vice president of Frontier’s commercial business. “One of the tricks to make this airport successful is to build as much awareness as possible — and having a range of destinations is a key part of that.”
According to Shurz, strong bookings for twice-a-week flights between Trenton and Orlando gave Frontier the green light to pursue other markets for the airport, as he noted the company expects planes leaving Trenton to fill 90 percent of their 138-seat capacity this month.
While Shurz said the airport currently services an average of five flights per day, Aaron T. Watson, director of transportation and infrastructure for Mercer County, said the airport “definitely (has) the capacity to expand and add more service.” For now, Shurz said the Trenton-Mercer Airport has agreed to significantly expand its parking lots to accommodate the future growth in bookings resulting from Frontier’s new flights, though he noted “there’s nothing in the terminal that we have to resolve to expand further.”
Mercer County Executive Brian M. Hughes said in prepared remarks the latest expansion marks “an exciting time for (Trenton-Mercer Airport) and for our region.”
“With 10 destinations to different parts of the country, Frontier offers people in and around Mercer County convenient and affordable travel opportunities that they’ve never had before,” Hughes said.
After taking those new flights into account, Shurz said the airport’s “level of convenience is still underused and unique, making it a very large market opportunity.”
“Trenton is located in a very high-fare area of the country with Newark and Philadelphia, so having a low-fare option for these destinations, we think, is very good for the airport and for us,” Shurz said. “The fact that the Florida markets have responded well shows we’re right in our assumptions.”
Shurz said introductory fares as low as $29 each way will be available through Jan. 23 at www.flyfrontier.com.