MetLife Stadium today filled its last remaining cornerstone entrance sponsorship slot with Germany-based SAP and Massachusetts-based EMC Corp., according to the owners of the New York Giants and the New York Jets.
Under the terms of the contract, the SAP brand will be featured throughout the southeast corner entry point of the stadium — which will be named SAP Gate — as well as on signage above the corner's video board within the bowl. With the dual sponsorship, SAP and EMC join Pepsi, Verizon, Anheuser-Busch and MetLife as the 82,500-seat stadium's major on-site sponsors.
In a statement, Steve Tisch, chairman and executive vice president of the Giants, said the teams' partnership with SAP and EMC "will help us to explore a powerful technological presence never felt before in a sports stadium," since they will try to find ways to tap the companies' technology to increase fan engagement throughout the stadium on game days.
Giants President and CEO John Mara said in a statement he expects the partnership to build on the teams' existing cornerstone sponsor relationship with Verizon to "provide technology and innovations that no other stadium or arena can offer."
As more than 500,000 Giants and Jets fans have downloaded the teams' official apps to watch replay videos, check fantasy football stats and interact with the teams via social media on game days, Mara said in a statement implementing mobile apps developed by SAP and EMC will make fans' experience at MetLife Stadium "unrivaled when it comes to what we hope to provide in high-tech options."
Joe Tucci, chairman and CEO of EMC, said in a statement the firms' technology will "engage Jets fans and Giants football fans in some pretty amazing ways, (which) is another great example of how cloud computing and mobile devices, like smartphones and tablet computers, are becoming real game changers in our daily lives."
Under the agreement, SAP and EMC will share marketing rights for the teams and MetLife Stadium; digital signage, media and promotional assets; event day and on-site hospitality opportunities; and team experiences.