follow us:Google+ FacebookLinkedInTwitterRSS Feeds

advertisement

Mars brings pop-up M&Ms store to Hackettstown

By

Back to Top Comments Email Print

Latest News

advertisement
New Jersey Lt. Governor Kim Guadagno (left) and Mars Chocolate President Debra A. Sandler (center) cut a ribbon to open a temporary pop-up M&M’S World store on Main Street.
New Jersey Lt. Governor Kim Guadagno (left) and Mars Chocolate President Debra A. Sandler (center) cut a ribbon to open a temporary pop-up M&M’S World store on Main Street.

Shrinking its big-city megastore model to conform to Main Street, Mars Chocolate today opened its first pop-up M&M'S World location in Hackettstown.

According to a Mars spokeswoman, the 3,000-square-foot temporary M&M'S World store, at 160 Main St., features many of the same fixtures as the company's retail flagships in tourist meccas like Times Square and the Las Vegas strip. But unlike those megastores, it will only stay open through Halloween.

Although the pop-up store's operations coincide with the retail holiday, the spokeswoman said Mars didn't consider it a factor in opening the store, noting the launch corresponds with town officials today renaming a stretch of road in front of the company's Hackettstown chocolate production facility, which currently employs more than 1,200 people less than a mile away from the pop-up store.

"We've made chocolate in Hackettstown since 1958, and we know there are a lot of M&M'S fans there, so we decided to work with Mars Chocolate and Mars Retail Group to celebrate the company's long-term connection to the community," spokeswoman Alice Nathanson said. "This is the first time we're opening a pop-up store in a community where we operate, and we're focused on making this one a success."

While the Hackettstown store holds a smaller assortment of the chocolates and merchandise sold at the flagships, it offers apparel and magnets featuring a "Made in Hackettstown" logo, with all profits from that merchandise going into the Hackettstown Business Improvement Development fund, Nathanson said.

Though Nathanson said Mars plans to open more M&M'S World stores — noting it opened a 35,000-square-foot store in London last year — she said the company will wait to gauge the temporary store's success before it considers deploying a new retail tactic to open more pop-up locations in other suburban areas, or reopen the Hackettstown site after it closes Oct. 31.

Share This Story On:

Write to the Editorial Department at editorial@njbiz.com

advertisement

Comments


Be the first to comment.



Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
     View Comment Policy

Advanced search
Sponsored by
advertisement
  
  
advertisement
  
  
advertisement
Back to Top